MINI U BROCHURES: ADVERTISING SOCIAL EXCLUSION AT A POST-SECONDARY INSTITUTION, CANADA?

Social Advertising

In social advertising, ads are targeted based on underlying social networks and their content is tailored with information that pertains to the social relationship. This paper explores the effectiveness of social advertising using data from field tests of different ads on Facebook. We find evidence that social advertising is effective, and that this efficacy seems to stem mainly from the abilit...

Forms & Brochures

Forms & Brochures

Institution/investigator-initiated clinical trials in Canada.

Institution/investigator-initiated clinical trials in Canada require adherence to similar regulations and processes required of large pharmaceutical manufacturers. This may require an investigator to file a Clinical Trial Application. This article outlines the responsibilities and actions that are required prior to, during, and after the conduct of an institution/investigator initiated trial.

Standards for pharmaceutical advertising in Canada.

R Cooper and David Schriger report their analysis of original research cited in pharmaceutical advertisements appearing in medical journals published in the United States. However, the standards for advertisements in US medical journals differ from those for Canadian ones. Almost all of the advertisements appearing in the latter are reviewed and precleared by the Pharmaceutical Advertising Advi...